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Pharmaceutical Company Launches Successful Employee Referral Program With The RightThing®
Business Need
Due to tremendous growth, this renowned pharmaceutical giant lacked the resources to manage a successful employee referral program. To ensure positive candidate and employee perceptions and help build employment brand, they came to The RightThing®.

Our Strategy
The RightThing designed and administrated a referral program that included robust technology solutions and branded web portals. Internally, The RightThing worked with the client to create a marketing campaign reinforcing the value proposition in referrals. A streamlined process also ensured timely feedback to employees on their referral submissions.

The RightThing also worked with the client to develop a strong communications and relationship building function with perspective candidates that offered a high touch experience. Technology was implemented to help keep candidates engaged throughout the entire process which allowed the client to stay in touch with candidates after every step with e-mail updates regarding their status. It also enabled the candidate to easily schedule interviews and other appointments online and would follow up with reminder e-mails as the appointments approached. All electronic communications were also supported with a live, toll-free candidate care phone number that was available to the applicants to call at any time with any questions they might have.

Return on Investment
  • Timely feedback to employees on their referral submissions
  • Communication to referrals to sell the organization, gain interest
  • Candidate feedback on next steps in the process and timeline of events
  • Proactive communication to employees on payout procedures
  • Data feeds and time management of pertinent information to payroll
  • Detailed metrics to management team to analyze effectiveness of program

Sustaining the Success
Due to the successful program, the company has partnered with The RightThing long term to expand initiatives to other divisions of the company.

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