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Leading Edge Branding Initiatives Drive Improved Recruitment Results
Business Need
To maximize employment branding and align it with successful talent acquisition solutions, today's best-in-class retailers are turning to recruitment process outsourcing (RPO) firms as a viable way to build and maintain a cutting-edge solution. When one of the world's largest beverage companies wanted to increase their recruitment effectiveness, they partnered with The RightThing® to evaluate their current process and develop a robust employment branding solution.

Our Strategy
After meeting with the client to understand and clearly define the mission, vision, experience and employee value proposition, The RightThing built out a communication and sourcing strategy to effectively reach potential candidates. This included an optimized career site that helped build brand awareness and enhanced marketing and communications initiatives through search engine optimization (SEO). Additionally, a number of streaming videos embedded throughout the application process helped jobseekers truly understand the job at hand. One illustrated a "day-in-the-life" of a specific position; another introduced the candidate to the current team and supervisors. With twelve videos throughout the process, the client saw a significant increase in quality and candidate satisfaction, which in turn enabled them to successfully staff their peak season, a historical pain point.

Return on Investment
  • Reduced attrition by 20%
  • Improved diversity targets by 96%
  • Reduced first day no show rate from 5% to 1.5%
  • Improved hiring manager selection rate from 30% to 62%

Sustaining the Success
Employment branding has been expanded through social media recruitment strategies, ongoing candidate communications, and employee referral processing.

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